Are you a Musketeer, Team Player, Funambulist, Existentialist or Realist? Discover your own ECOTYPE and find out how you compare to others in this exciting new measure of environmental citizenship.

For the last couple of years (longer than I care to admit) I’ve been working on a project that could assess people’s environmental beliefs. Not just whether people have pro environmental beliefs or not, but to characterise their beliefs according to five main ‘ecotypes.’

Why did I take so long to develop this? Naturally, I wanted to make sure that the social science behind the ECOTYPE assessments was robust. I was also keen to create a scheme that would send participants a certificate and a personalised report. This, I found out, was a lot harder to do than I thought, at least without employing a software coder.

I’m delighted to announce the launch of the ECOTYPE project today, hosted on a separate website at This may turn out to be a beta version, dependent on the feedback I receive from users, if the system can deal with the responses, and so on. In time, I hope to gather good data from visitors around the world and to collaborate with other environmental sociologists to conduct research.

Now it’s your turn to have a go! Complete the ECOTYPE survey and discover your environmental self. It’s simple to complete the survey, and you’ll receive a free certificate and two-page personalised report.

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