I came across a clever new web search tool recently that aims to help sustain the Earth’s rainforests by collecting money through internet searches. Ecosia refer to themselves as a “social business”, and technically to their web search as a “search engine mask” as it is powered by Bing and
Planting more of the same ‘native woodlands’ that now litter the English countryside with little more ambition in their creation and management than a membership publicity drive or community engagement excercise, will be regretted long after the PR-masters behind them have past. In their own way, these are as regrettable as the dark satanic rows of conifers that were planted sixty years ago.
If we continue to plant green fuzz across our food-producing fields, with little concern either for the impending need to be more self-sufficient in food production, or for the need to reduce our enormous reliance on timber imports, Britain’s environmental credibility will be increasingly undermined.