discover your ecotype

Are you a Musketeer, Team Player, Funambulist, Existentialist or Realist? Discover your own ECOTYPE and find out how you compare to others in this exciting new measure of environmental citizenship.


In 2020, I developed and launched the ECOTYPE survey at as a measure of global environmental citizenship. The concept is to provide a measure of a person’s ecological beliefs, and to record how society’s beliefs differ in time and space.

ECOTYPE is backed by powerful algorithms based on academic research. It uses a simple online survey which takes about 10 minutes to complete. Afterwards participants receive a personalised certificate, plus a whole bunch of amazing statistics and analysis featuring your own scores and how yours compare with others.

Visit to find out more, read about the five ecotypes, the research behind the project, and course to discover your ECOTYPE.